Football and Fashion |

FIFA has announced that on 15 June 265 million pages were accessed on its FIFA.com website  by nearly 10 million visitors, when Brazil beat North Korea in their opening game. This builds on the total of 1.6 billion pages accessed by nearly 53 million individuals on FIFA.com in the first two weeks of June – a record in itself.

By comparison, a total of 48 million unique users visited FIFA.com over the entire four weeks of the 2006 World Cup. The previous daily record was set on 22 June 2006 when tournament winners Italy played the Czech Republic and generated 250 million views.

The free FIFA.com Club now welcomes over 4 million registered users from around the world, 14% of them women,  who interact, comment and win prizes, while more than 300 million Virtual Panini stickers have been ‘glued’ into place and 633,000 fans have tested their knowledge with the site’s Trivia game.

Italy’s captain Fabio Cannavaro has proved a durable idol: the most popular photo on the site remains the shot of him triumphantly holding aloft the World Cup Trophy in 2006.

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