Arsenal stars Andrey Arshavin and Marouane Chamakh are fronting the new Nike and Foot Locker campaign for the newly styled Nike Air Max 90 (AM90). This 60 second film also stars Roma’s (and ex-Fulham) Stefano Chuka Okaka who is wildely tipped to be the first black player to play for Italy. The AM90 will hit the shelves on 15th August 2010, priced at £89.99.
There is also a chance of winning VIP tickets to an Arsenal match for you and a friend by and to find out more by visiting:
It looks as if Rio Ferdinand will miss the start of the season and won’t get back on the field until September, according to Sir Alex Ferguson, manager of Manchester United. The damaged knee ligament that kept him from the World Cup has not healed quite as fast as originally forecast, but the injured captain has not been entirely idle. Last week Ferdinand was in London to launch his new collection of footwear fashion for men, which he’s calling ‘Five by Rio Ferdinand’ – or just ‘Five’.
Rio designed the collection for Strutt Couture, named it for his jersey number and has already found a space in Manchester, i.e. Aspecto in the city centre and at Trafford Centre, to showcase his stuff. He told interviewers that he is always looking for interests outside of football and that fashion is one of his passions.
There are 24 different shoe styles in the Autumn/Winter collection including boots and trainers and ranging from classic to casual. The collection also includes accessories for men, wallets and ‘manbags’. Sure, there are plenty of skeptics, but Rio’s shoes actually look pretty good, and he’s never been one to let a little opposition bother him.
Coming soon to a sports shop near you, Reebok ZigTech is the training shoe designed to help athletes run further and faster for longer with less fatigue.
French footballer Thierry Henry was spotted championing the new ZigTech range alongside Formula 1 driver Lewis Hamilton at the US Reebok launch in March.
The two raced one another across a zig-zagging assault course, putting their Reebok ZigTech trainers to the test as they swang from ropes, ran up travelators and through obstacles.
Once the roaring crowd had quietened down, Reebok explained the ideas behind their ZigTech trainers and their unusual Zig sole unit.
Designed as a training aid, Reebok ZigTech is a new range of athletic shoes inspired by the energy transfer of a slinky. The concept is for the energy generated at heel strike to ripple down the zigs in the ZigTech sole, through the stride and providing extra power when the wearer pushes off with their toes, propelling them forward faster.
So the combination of extreme cushioning and efficient energy transfer takes the focus away from shock absorption and into forward momentum. And because key leg muscles are being used purely for running and not taking the impact of the athlete’s feet hitting the floor, it’s possible to run further and faster for longer with less fatigue and a reduced chance of injury.
The Reebok ZigTech is already being worn by Reebok sponsored athletes to enhance their training sessions and will be coming to the UK very soon.
Although Brazil were disappointing on the pitch during the World Cup. they did at least have the consolation of reaching the World Cup final when it came to a competition to find the fittest World Cup fans run by PartyBets.
Throughout the competition visitors to the PartyBets World Cup portal have been making their choices –and almost three-quarters of the final votes went to a brown-eyed blonde with a cheeky smile from Serbia.
England also did better than Fabio Capello’s World Cup squad managed in South Africa. They got through to the semi-finals, before eventually being beaten by the runner-up from Brazil.
In time for the start of World Cup 2010 action, Playboy is launching the first ever supporters kit exclusively for women.
English bunnies can get their hands on an official England flag Playboy Bunny costume just in time for kick off on 11th June from www.missimo.com.
The costume, complete with ears, collar and cuffs, can be purchased for £45 and for a limited time only. There is also a 10% discount available if you use the code MISSIMOBUNNY.
Today it is the turn of the football boot to be revolutionised. At only 165grams the brand new adidas F50 adiZero is the lightest boot ever made and it is set to transform the beautiful game. The boots combine ultra light materials with core stability that will allow players to travel at light speed. Lionel Messi, the best player in the world, will wear this new innovation at the forthcoming 2010 FIFA World Cup as he aims to set the world alight.
The need for innovation and speed in football has never been greater. Millimetres and split seconds are what players are judged on and the adidas F50 adiZero has been designed to redefine the rules of fast. The boot is made from the industry’s lightest fabrics and leading technologies to reach 165 grams per boot – the same weight as a Frisbee. This seemingly impossible achievement is made possible by a number of key design developments:
* A SprintSkin single layer upper to the boot means its light and ultra comfortable
* A Sprint Frame outsole takes inspiration from running sprint spikes using bridges to creates support throughout the foot
* Thermo Polyurethane bands are weaved throughout the top of the boot to aid stability when travelling at speed
* A revolutionary triangular stud configuration provides maximum acceleration and optimum support for lateral and medial movements
Lionel Messi will be the first player to wear the distinctive chameleon purple, white and electricity colourway during the 2010 FIFA World Cup. The FIFA World Player of the Year said “I am amazed at how light the new F50 is; I can barely feel them on my feet. Speed on the pitch is a really important part of my game and wearing the world’s lightest boot will hopefully make me faster and enhance my performance during the most important games of the year!”
The F50 adiZero will be worn by players during the 2010 FIFA World Cup™. The chameleon purple, white and electricity boot will be worn exclusively by Lionel Messi with Steven Pienaar (South Africa), Jozy Altidore (U.S.A), Shunsake Nakamura (Japan), Salomon Kalou (Ivory Coast), Arjen Robben (Holland) and Lukas Podolski (Germany) wearing the sun, black and collegiate gold colourway and David Villa (Spain), Samir Nasri (France), Jermain Defoe (England) and Johan Vonlanthen (Switzerland) wearing the black and sun version.
The black/sun yellow colourway and the sun yellow/black/gold colourway will hit retail on May 24th 2010 in all adidas Sport Performance stores, as well as at leading e-retailers and selected sports retailers around the world. The Chameleon boot will go on sale on July 12th 2010.
RRP £125
Follow adidas’ 50 Days of Fast on www.facebook.com/adidasfootball featuring Messi, Kaka, De Rossi, Simao, Ballack and Gourcuff giving insights on how they think football has developed over the years to become a faster game. Facebook fans also have the chance to take part in a “fast” knowledge competition to win a pair of new F50’s exclusively signed by Messi.
Every four years the biggest footballing event in the world comes to a pre selected country, and for 31 days, the entire world is gripped on football fever. This year Fabio Capello’s men qualified for the World Cup in South Africa with ease, now the pressure is on to ensure that England are fully prepared to take to the field and fight for the right to place a second star above the three lions. As the nation gets patriotic before the first whistle sales of everything bearing a St Georges cross go through the roof with scarves, flags, banners and beer selling out throughout the nation. This year the emphasis is purely on fashion, and supporting your team with style. As companies now see the commercial gain of a World Cup they are producing more official merchandise than ever before, in an attempt to cash in on the euphoria that can last up to a month during the games, and a long time afterwards. With the style in mind, top designer brands have employed their design teams to create something for the World Cup that not only shows your support for the country of your choice, but also allows you to do so wearing the latest designer name alongside your countries flag.
After scouring the internet long and hard looking for the ideal place to buy my England World Cup merchandise, and ensure that throughout June and July everything I wear is red and white, I came across an independent designer menswear retailer that along with having over 100 of the top designer brands in the world also has a dedicated World Cup section, that displays everything national and patriotic from England to Italy to South Africa and even Russia. The England range in this section is pretty huge and offers plenty of polo and crew neck t shirts, track tops, baseball caps and even flip flops, all bearing the England flag and branding. And to top it all off the designer brands on show are simply breathtaking, with Adidas Originals, Hugo Boss, Ralph Lauren, Fred Perry, Gio Goi, Havaianas and Ted Baker all offering football related merchandise for the summer months. What better place to get everything you need online, visit Mens Designer Clothes Online (or MDC to the regulars) to see their entire offering, trust me you won’t be disappointed!
After kitting myself out from head to toe in the latest England gear, and spending a few pounds while doing so, I have found a one stop shop for all designer clothes for life. The service is quick, so no matter how late you leave it chances are you’ll have your top clothing in time for the first game, and they also deliver abroad, so English ex-pats can get their fill. All in all this is a top website that deserves to be shouted about from the top of a mountain, or at least a football stadium in South Africa.
It looks as if Rio Ferdinand will miss the start of the season and won’t get back on the field until September, according to Sir Alex Ferguson, manager of Manchester United. The damaged knee ligament that kept him from the World Cup has not healed quite as fast as originally forecast, but the injured captain has not been entirely idle. Last week Ferdinand was in London to launch his new collection of footwear fashion for men, which he’s calling ‘Five by Rio Ferdinand’ – or just ‘Five’.
Coming soon to a sports shop near you, Reebok ZigTech is the training shoe designed to help athletes run further and faster for longer with less fatigue.
In time for the start of World Cup 2010 action, Playboy is launching the first ever supporters kit exclusively for women.
Today it is the turn of the football boot to be revolutionised. At only 165grams the brand new adidas F50 adiZero is the lightest boot ever made and it is set to transform the beautiful game. The boots combine ultra light materials with core stability that will allow players to travel at light speed. Lionel Messi, the best player in the world, will wear this new innovation at the forthcoming 2010 FIFA World Cup as he aims to set the world alight.
Every four years the biggest footballing event in the world comes to a pre selected country, and for 31 days, the entire world is gripped on football fever. This year Fabio Capello’s men qualified for the World Cup in South Africa with ease, now the pressure is on to ensure that England are fully prepared to take to the field and fight for the right to place a second star above the three lions. As the nation gets patriotic before the first whistle sales of everything bearing a St Georges cross go through the roof with scarves, flags, banners and beer selling out throughout the nation. This year the emphasis is purely on fashion, and supporting your team with style. As companies now see the commercial gain of a World Cup they are producing more official merchandise than ever before, in an attempt to cash in on the euphoria that can last up to a month during the games, and a long time afterwards. With the style in mind, top designer brands have employed their design teams to create something for the World Cup that not only shows your support for the country of your choice, but also allows you to do so wearing the latest designer name alongside your countries flag.