Football and Fashion |

FIFA announced today that they will launch an e-commerce environment in which football fans can purchase sporting items from the official FIFA website.

The site will feature event merchandise from several high note tournaments such as the impending South African FIFA World Cup as well as many different clothing items from the new lifestyle FIFA clothing range.  Additionally, fans can get their hands on their favourite team products, allowing supporters to wear their devotion on their sleeves, literally, for both national and club teams.

FIFA marketing director, Theirry Weil, stated that the new e-commerce platform on the website is an important new component in their marketing program for merchandise.  He stated it is important that using this outlet FIFA offers as many product choices both form the lifestyle range and event memorabilia range as possible.

One of the newest additions to the FIFA brand is its new lifestyle collection titled FIFA Collections.  The new collection will feature clothes that are meant to be a combination of fashion, football, and culture which is exemplified through each piece of the accessories and casual wear line.

At the moment event related products will mostly be available from the 2010 World Cup in South Africa although coming soon will be clothing items for future meets such as the Women’s World Cup in Germany in 2011 and even as far in advance as the FIFA World Cup Brazil 2014.  The products will be available on the new website as soon as they are officially launched.

The badge of the West Ham United team has become a fashion trend in itself thanks to American singer Katy Perry who has been wearing the logo in support of her boyfriend Russel Brand.

Perry showed up at the MTV Europe Music Awards ceremony dressed in a very revealing two piece that was blue and white made out of three replica West Ham shirts.  On the small pieces of clothing were two club crests and across her pants the words Rusty were enamoured in support of her boyfriend.

Freelance celebrity stylist Siobahn Dillon was in charge of Perry’s outfit which was supplied to her by the club.  Dillon decided it would be fun to keep the football theme live in the outfit so she used the collars from the men’s shirts to make the top of the bra and put the badges on front.

For West Ham United fans who loved Perry’s outfit, the good news is that Dillon will release a limited range collection of the outfits for fans with 50 initially being sold by the club stores to judge the response.  The shirts are only available through pre-order and will run £300 each.