Football and Fashion |

Arsenal stars Andrey Arshavin and Marouane Chamakh are fronting the new Nike and Foot Locker campaign for the newly styled Nike Air Max 90 (AM90). This 60 second film also stars Roma’s (and ex-Fulham) Stefano Chuka Okaka who is wildely tipped to be the first black player to play for Italy. The AM90 will hit the shelves on 15th August 2010, priced at £89.99.

There is also a chance of winning VIP tickets to an Arsenal match for you and a friend by and to find out more by visiting:

wwwfootlocker.eu/iamtherules and

www.facebook.com/footlocker.eu.

Coming soon to a sports shop near you, Reebok ZigTech is the training shoe designed to help athletes run further and faster for longer with less fatigue.

French footballer Thierry Henry was spotted championing the new ZigTech range alongside Formula 1 driver Lewis Hamilton at the US Reebok launch in March.

The two raced one another across a zig-zagging assault course, putting their Reebok ZigTech trainers to the test as they swang from ropes, ran up travelators and through obstacles.

Once the roaring crowd had quietened down, Reebok explained the ideas behind their ZigTech trainers and their unusual Zig sole unit.

Designed as a training aid, Reebok ZigTech is a new range of athletic shoes inspired by the energy transfer of a slinky. The concept is for the energy generated at heel strike to ripple down the zigs in the ZigTech sole, through the stride and providing extra power when the wearer pushes off with their toes, propelling them forward faster.

So the combination of extreme cushioning and efficient energy transfer takes the focus away from shock absorption and into forward momentum. And because key leg muscles are being used purely for running and not taking the impact of the athlete’s feet hitting the floor, it’s possible to run further and faster for longer with less fatigue and a reduced chance of injury.

The Reebok ZigTech is already being worn by Reebok sponsored athletes to enhance their training sessions and will be coming to the UK very soon.

The ‘Pringoooals’ event for football fans to perform their original goal celebrations

On 26th May at the Soho Theatre in London, Pringles hosted an event where football fans, inspired by Peter Crouch’s robot dance, performed their own weird and wonderful celebrations to a live studio audience.

A stream of hopefuls turned up on the day to try and impress a celebrity judging panel consisting of …

Comedian Paddy Mcguinness of Phoenix Nights fame, Peter”The voice of X Factor” Dixon and Andrew ‘Starman’ Stone the wannabe pop star from Sky 1’s documentary – Pineapple Dance Studios

The event was hosted by Capital Radio DJ Kat Shoob and during the course of the day she introduced all sorts of goal celebrations to the crowd , from the sublime to the frankly ridiculous.

The top ten as voted for by the judges have made it onto the Pringles Facebook page where visitors can now vote for their favourites with the most ‘liked’ winning a state of the art 3d home entertainment system to help them enjoy the rest of the Summer’s World cup action You can see the celebrations and highlights of the day including an Andrew Stone Dance master class at www.facebook.com/pringles.

A new England Football Rattle app for iPhone and iPod Touch is now available to download from Apple’s AppStore.  This new app means you can now support the England football team the way your dad and grandad used to…. but with an iphone.

It works just like a normal football rattle. You wave your iPhone or iPod Touch as if were a football rattle handle and the rattle sound is created. The rattle will speed up or slow down according to the speed and vigour with which you wave your device. It really is great fun.

England Football Rattle App can be found here.

Today it is the turn of the football boot to be revolutionised.  At only 165grams the brand new adidas F50 adiZero is the lightest boot ever made and it is set to transform the beautiful game. The boots combine ultra light materials with core stability that will allow players to travel at light speed. Lionel Messi, the best player in the world, will wear this new innovation at the forthcoming 2010 FIFA World Cup as he aims to set the world alight.

The need for innovation and speed in football has never been greater. Millimetres and split seconds are what players are judged on and the adidas F50 adiZero has been designed to redefine the rules of fast. The boot is made from the industry’s lightest fabrics and leading technologies to reach 165 grams per boot – the same weight as a Frisbee. This seemingly impossible achievement is made possible by a number of key design developments:

* A SprintSkin single layer upper to the boot means its light and ultra comfortable
* A Sprint Frame outsole takes inspiration from running sprint spikes using bridges to creates support throughout the foot
* Thermo Polyurethane bands are weaved throughout the top of the boot to aid stability when travelling at speed
* A revolutionary triangular stud configuration provides maximum acceleration and optimum support for lateral and medial movements

Lionel Messi will be the first player to wear the distinctive chameleon purple, white and electricity colourway during the 2010 FIFA World Cup. The FIFA World Player of the Year said “I am amazed at how light the new F50 is; I can barely feel them on my feet. Speed on the pitch is a really important part of my game and wearing the world’s lightest boot will hopefully make me faster and enhance my performance during the most important games of the year!”

The F50 adiZero will be worn by players during the 2010 FIFA World Cup™. The chameleon purple, white and electricity boot will be worn exclusively by Lionel Messi with Steven Pienaar (South Africa), Jozy Altidore (U.S.A), Shunsake Nakamura (Japan), Salomon Kalou (Ivory Coast), Arjen Robben (Holland) and Lukas Podolski (Germany) wearing the sun, black and collegiate gold colourway and David Villa (Spain), Samir Nasri (France), Jermain Defoe (England) and Johan Vonlanthen (Switzerland) wearing the black and sun version.

The black/sun yellow colourway and the sun yellow/black/gold colourway will hit retail on May 24th 2010 in all adidas Sport Performance stores, as well as at leading e-retailers and selected sports retailers around the world. The Chameleon boot will go on sale on July 12th 2010.

RRP £125

Follow adidas’ 50 Days of Fast on www.facebook.com/adidasfootball featuring Messi, Kaka, De Rossi, Simao, Ballack and Gourcuff giving insights on how they think football has developed over the years to become a faster game. Facebook fans also have the chance to take part in a “fast” knowledge competition to win a pair of new F50’s exclusively signed by Messi.

The football edition of a cuckoo clock has arrived.

With less than 100 days to go until the kick off of the World Cup 2010, football fans everywhere are counting down to a long summer of sport. This year football fans can enjoy the run up with a Limited Edition Football Coo Clock™ from HeadsUp Design.

These special edition Footballer Coo Clocks™ take inspiration from the classic Swiss cuckoo clocks, but incorporate contemporary style and modern functionality. Designed in the England team’s colours of red, white and blue, the clock is decorated with the St. George’s Cross and features a swinging pendulum in the shape of a football.

On the hour, the clock will sound with a football whistle followed by the roar of the ecstatic crowd as the character emerges from inside the clock and kicks a match winning goal.  Watch the video to see more:

In addition to the hourly show, goals can also be scored on demand by pressing a button on the side of the clock – regrettably, something confined to the Coo Clocks™ and not applicable in an England penalty shoot out!

The clock comes equipped with a light sensor which automatically shuts off the character when the room becomes dark, ensuring that football fans get a good night’s sleep before each fixture.

The Limited Edition Football Coo Clocks™ retail at £45.00 and are available from www.headsupco.com