Football and Fashion |

Micheal Owenis one of several current English Premier League players that BT will be using to promote their new BT Vision Sky Sports packages.

From 1st July 2010, BT will begin to promote the BT Vision’s Sky Sports 1 and Sky Sports 2 packages that will be available from August 1 2010 – spending more than £30m on TV, radio, press, outdoor and Digital Media promotion.

Owne will be on the television ad, alongside current footballers such  Shay Given, Gareth Bale and Wes Brown.  Also feautred will be the BT advert regular Adam, who is played by Kris Marshall.

The ad follows Adam from his flat, down the lift and into the carpark as the sound of a football crowd gets louder and louder. He heads toward a square of bright light ahead and as he keeps walking toward the light, he finds himself in a football tunnel, joined by Michael Owen, Shay Given, Gareth Bale and Wes Brown lining up to go out on the pitch. The ad culminates with Adam running out on to the pitch.

Entry prices for the new Sky Sports service will be as low as £6.99, with BT hoping to capture a slice of the market for TV football viewing with either new viewers or switching viewers put off by the high prices with Sky.

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