Mag+ brings you the life and times of legendary football striker Ibrahimović
The life and career of the enigmatic footballer from AC Milan, Zlatan Ibrahimovic has been captured like never before thanks to the digital publishing platform Mag+ and the first biography app that is truly interactive. The release of the app has been timed to coincide with the players brief return to the UK for the AC Milan clash with Arsenal in the UEFA Champions League.
Bonnierförlagen (http://www.bonnierforlagen.se/english/) have published the app, which has been developed by Bonnier R&D http://www.bonnier.com/rd. Using both rich media and layered Mag+ architecture(http://www.magplus.com), this new app really brings the reader up close and personal with the defining moments of Ibrahimović’s life and career.
It’s launch also augments the publication of his autobiography I Am Zlatan Ibrahimović: My Story,a bestseller that was released released in print late in 201. In the version for the iPad, videos and images are integrated with the text to offer a whole new kind of reading experience.
This literally adds a whole new dimension to the original text which can now be read alongside storylines that are both chronological and geographical. Ibrahimović has said t hat he wanted to tell his story so that everyone would understand where he came from and the app was a great way in which to do this. He added that this how he always wanted people to experience his story.
Mag+ is poised to build on its digital publishing innovations. “This app shows just how much more interesting and immersive reading becomes with touchscreen tablets. We’re only beginning to harness the full potential of digital publishing, and Mag+ is thrilled to be driving future trends,” says Mag+ CEO Staffan Ekholm.
Unique features only available in the iPad biography:
- Timeline: explore the original text re-created as a chronological interactive storyline
- Geo stories: explore the story geographically on an interactive map or using the GPS of the iPad when travelling
- Stop-motion storytelling: interactive frame-by-frame studies of goals and tricks
- Tattoo stories: explore Ibrahimović’s tattoos interactively
- Dialogue storytelling: The first meeting with manager Mino Raiola
- Memorabilia gallery: close-up view of Ibrahimović’s boots through the years
- Statistics: career told in numbers with adjacent images
- Picture gallery: life outside of football
- Personal video introduction by Ibrahimović
- Unique behind-the-scenes interview with author David Lagercrantz on writing the text with Ibrahimović