"Fascinatingly chronicled by the authors" - Robert Elms, BBC London

The Fashion of Football:

From Best To Beckham, from mod to label lover ...

Official Synopsis

"Fashion has played a major part in the elevation of footballers to iconic status in modern society. Whether it be George Best's famous clothes shop, Alan Hudson's haircut or David Beckham's unique dress sense, the worlds of fashion and football have often intertwined. In From Best To Beckham, this relationship is brilliantly brought to life for the very first time. Entertaining and informative, the journey starts with the abolition of the maximum wage in the early 60's and focuses on key names, including George
Best and Bobby Moore. There are new interviews with 70's footballers such as Steve Perryman, Alan Hudson and Mike Summerbee, as well as with a wider range of famous names, like the tailor Dougie Hayward, who designed Bobby Moores suits. As well as documenting this unique history, the authors also talk to
players such as Millwall's Darren Ward and examine in depth the huge impact that England captain David Beckham has had on his contemporaries.
The book does not just focus on the players, however, It also charts the many influential street fashions that emanated from the terraces over the years, notably the widespread popularity of the Skinhead in the late '60's
and the birth of the Casual in the mid-70's. To that end, the authors have unearthed many fascinating testimonies from fans of all
persuasions, including the singer Kevin Rowland, the writer Irvine Welsh and members of Cardiff's notorious Soul Crew.

From Best tneillo Beckham is a unique book: an amalgamation of history and entertainment mixed into one riveting read. It is brought to life by photographs taken by the great Terry O'Neill, one of the first lensman to spot and celebrate this remarkable relationship."